Site Archives Definitions

Double Opt-in

Posted by Marty Rozmanith on October 1st, 2005

Definition:
A method to protect a marketer against accusations of sending spam email.  
A user subscribes for a newsletter or other email marketing message by explicitly requesting it and then confirming their email address. This is usually done by responding to a confirmation email sent to the email address in question.
This method eliminates the chance of abuse […]